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Web Development – The Many-Headed Hydra

a web developer working at his desk

I remember in the early 90‘s, my mother told me about this cool new thing called The Internet! Actually, it would still be several years before it was considered main stream ‘cool.’ But for anyone who was willing to give it more than a few minutes thought, this whole “world wide web” concept was pret-ty neat. And not just because it allowed me to get video game cheat codes from some anonymous kid in Nebraska. I even remember my first bulletin board handle: HR-Ace. Because I hit a lot of home runs, of course. Though I suppose I could have used the same moniker had I handled some organization’s hirings and firings.

Now, as gung-ho of an online enthusiast as I was (between home runs, naturally), I remembered being a little disappointed at one particular aspect of the internet: namely, that it just seemed to be a collection of text documents, just all interconnected. This was text we could all ‘edit,’ which was pretty sweet, but blocks of text nonetheless. Maybe it was the fault of my mother’s initial description, but I expected bells and whistles, and bells that could make whistle sounds. And now here we are in 2015, and boy has the online landscape changed! HR-Ace’s dreams have been realized!!

Now web sites can be full on applications, video players, inventory databases, game interfaces, educational tools, full-service stores, heck you can even order a pizza online, and then go and post a negative review about the delivery driver! We tend to take today’s internet for granted, but you know who doesn’t? Web developers, THOSE WHO BUILD the internet we’ve come to know and depend on, like a smarter but somewhat colder parent.

A web developer, or more accurately, a web development company, must wear an incredible number of hats. A web developer must be a jack of all trades, master of… graphic design, copy writing, programming, search engine optimization, interface design, branding, ecommerce, and I’m only cutting off the list here as a favor to you, my reader! Heck, even locally near me is a Philadelphia web development company called Curotec that, in addition to being an industry leader in the above disciplines, even offers hosting, security, marketing consultation, and seemingly countless other related services. It truly is unbelievable how much goes into putting together these modern, “collections of text documents!”

Web development is also an industry that is constantly evolving, and growing, and showing no signs of slowing down. Only now that I’ve been involved with it for some time do I see how impressively massive the number of elements need to come together PERFECTLY, just for what today would only be considered, “the basics.” That’s why I always think of web development as, “The Many-Headed Hydra.” And, to me, the only thing more exciting than seeing how far today’s internet has come, is dreaming of how far tomorrow’s internet is still yet to go. Learn more by visiting the Curotec – Philadelphia web design site today.

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Recruiting Top Talent in the Software Industry

a technology staffing company in philadelphiaFor many companies, finding the right resources to take on a heavy influx of work can be quite challenging. It can be a daunting task to spend time looking for an ideal candidate with the right skills or unique talents with node.js, .net, or mobile application development. When this situation occurs, what strategy should you take?

In our experience we have found that partnering with an experienced employment agency can help tremendously with the time and effort that it takes to find the right individuals for the job. Having a recruiting partner on your side allows you to tap into an entire database of prescreened candidates that might be the perfect fit for your company mission. This also allows you to save time on interviews that may have otherwise been ineffective or poorly planned because you can discuss with your job agency what specific skill set or personality you are looking for in an ideal candidate.

Whether it is a permanent placement solution or a temporary higher, software developers and coders can be difficult to track down, especially for permanent positions. In today’s fast paced tech world, many designers, engineers, and coding experts prefer to work from home, because all they need is a laptop and a cup of coffee. This seems to be the trend more and more with college graduates who prefer to build up their resume before officially taking on a permanent position with a reputable company or perhaps a startup. If you can grow your own talent from the inside, you put yourself in a much better place to foster leaders down the line.

Some staffing companies insist that company culture is one of the keys to landing the best talent. Sometimes you have to be overt and advertise yourself with social media and online marketing, as seen in this great character video from a Philadelphia recruiter:

The best way to bolster your talent quickly is to work with a staffing company that understands what skill set you need, especially those that specialize in technology, engineering, or software.

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The Importance of Working with an SEO Consultant

an seo consultant working with a local businessAs the world moves increasingly into a more fast-paced and technology driven world, the average business will need to keep up and remain relevant when it comes to their online marketing. In the year 2015, many businesses start online or require a web presence in order to attract customers and make new sales. Without correctly optimizing your site for search engines, you will without a doubt lose most of your business to those who take the time to invest in SEO.

Your website should accurately reflect your business offering but it should also be engaging and ready to convert visitors into paying customers. Therefore, an online presence is essentially a two part process where you must first attract new leads from the internet and then optimize your website or online store for conversions. The challenge however is keeping up with the latest trends and taking advantage of the latest in technological offerings. Without a partner that can help guide you in the right direction, it is very easy to make the most common mistakes when it comes to your online web presence.

One way in which many online businesses help bolster their online marketing is through social media. Without question, more and more people have taken to Twitter or Facebook to share the lastest news story or company offering. Search engines are now paying attention to social signals and often times rely on the consumer to generate the content to keep information relevant and current. Entire businesses have sprung up which offer social media management services to help you setup all of the most popular properties as well as take advantage of some that might be useful for your niche. This is definitely a situation where you would contact an SEO consultant or partner with someone that can handle your social media strategy directly.

The following video is an example of a Philadelphia service which helps you determine the right course when it comes to optimizing your website for online search:

Internet marketing can be one of the most difficult undertakings for any business, especially if that business has not been keeping up with the latest algorithm changes or suggestions from Google on best practice. In the past, many businesses may have paid for optimization services that were effective at the time but are no longer relevant or require a bit of tweaking to maximize the effectiveness. For example, many local companies would like to have a Google Map Pack listing, but this requires that you setup your Google+ business listing correctly as well as maintain consistent name, address, and phone number citations around the web. Without someone to help walk you through this process, it can seem complicated and time consuming. Without question, the best solution is to simply hire an expert that will help maintain your web presence and help drive conversions using a combination of content generation and social media marketing.

Conkurent is able to provide these services – please use the contact form if you would like to speak with a representative about online advertising.

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